b'Purpose & ImpactTotal Headcount Campus Engagement Female HeadcountExecute Strategic EnrollmentExecute Student A!airs StrategicTarget Marketing and CommunicationManagement Plan Operational Plan Purpose is to.Purpose is to.Purpose is to.Promote changes in programming and facilities Implement a plan of action to focus recruitmentUse data to make informed decisions regardingspecically to the female student population.e#orts around analysis of market demand, studentstudent life and campus engagement. Impact is to.retention, and discount rate to build enrollmentImpact is to. Build awareness of enhancements to growth.Create a be"er student experience improvingprogramming and facilities.Impact is to.student satisfaction and campus a$nity.Increase enrollment incrementally through increased fall enrollment and retention of studentsDevelop Continuity of StudentCreate and Promote Academic through graduation. Care Culture ProgrammingPurpose is to. Purpose is to.Expand Transfer Pathways with 4Implement a model of engaging students acrossIdentify academic pathways to a"ract female local Community Colleges and within divisions in a way that removesenrollment.Purpose is to.barriers and advocates for their positiveImpact is to.Build relationships with local CCs which results inexperience. Increase female student enrollment through improved transferability of programs. Impact is to. connections to available academic o#erings.Impact is to. See positive student feedback for interactions Increase transfer enrollment contributing to overallwith campus employees in both service andImprove Facilities and Amenitiesfull-time enrollment. academic divisions, increased student retentionPurpose is to.and reduced student and family complaints. Create an environment that is appealing to Develop Graduate Programs female students.Purpose is to.Impact is to.Geographic Reach Strengthen female demand for residential living Expand existing (MBA, MAC, MAT) and build newand engagement on campus.graduate programs.Strengthen Social Media EngagementImpact is to. Increase graduate student enrollment toPurpose is to.supplement undergraduate enrollment. Build the e#ectiveness of our social mediaAthletics Transformationaccounts.Develop Adult Learners Market Impact is to. Build Field House with New Increase brand awareness and engagementProgrammingPurpose is to.outside local Heidelberg community. Purpose is to.Expand access to our current programs andProvide athletic and student facing facilities that develop new curriculum to accommodate demand from the adult learner market. Execute Regional Recruitmentare on par with competitors.Impact is to.Strategies Impact is to.Add to total enrollment with students from thisPurpose is to. Support recruitment, retention, and non-tuition demographic. Grow our market outside of the local region. revenue e#orts through showcasing the high-Impact is to. quality new facility.Diversify the enrollment market to stave o# the negative impacts of declining high schoolStrengthen Athletics Integration graduations in local market. Across CampusPurpose is to.Improve collaboration between the athletics o$ce and campus partners in Academic A#airs and Enrollment Management to be"er align recruitment and retention e#orts of student athletes.Impact is to.Improve the productivity and e#ectiveness of recruitment and retention of student athletes throughout the college experience. 17'